Film festival in the city of Indis on Tuesday started screening film from India’s film bchoo genre with the film festival in a city where the term has been a part of popular culture since the 1920s.
The festival, organised by the Indis Film Centre, is a joint venture between the Centre for Indian Film and the Indian Film Institute (IFFI), a national institute with an annual budget of Rs 5 crore.
Film producers and distributors will have a chance to showcase their films at the festival, with films being screened in the first two days.
Indis film bochoo has been part of the indias film culture since its emergence in the early 1980s, but in recent years it has been more associated with Hindi film makers.
Film bchao, which is a film made in India by a team of professionals, has been used to introduce young filmmakers to Indian cinema, said Vikas Thangrappa, director of the festival.
“India has been home to some of the greatest filmmakers of the past few decades and the festival is a way to showcase these talents,” he said.
“The film festival is an opportunity to showcase India’s filmmaking heritage, which has been under-appreciated in the world.”
India has more than 2,000 films in the Bollywood genre, with Hindi movies making up nearly 90 per cent of the total.
The film banchoo genre is often associated with the works of filmmaker Satyajit Ray, who was born in Mumbai in 1932.
Ray, the first Indian to be awarded the Nobel Prize for Literature, is credited with creating a form of cinematic cinema that remains the basis of the Indian film culture today.
The Indian Film Council has also started organising the festival in 2018.
In an effort to attract filmmakers from across the country, the festival aims to showcase films from across genres, with filmmakers from Kerala, Tamil Nadu and West Bengal among those to be screened.
The festival will also showcase Indian film artists.
The Bollywood film industry is growing in India and the film bazaar is becoming a hub for foreign film production.