When Nasha Indian Film was founded in 2012, the music video was the first song on the soundtrack.
Since then, the song has been used in a host of films, including The Legend of Zelda: Breath of the Wild, and the indie comedy comedy The Good Place.
But in 2017, Nasha started to see an opportunity to release its music video for the film It’s A Wonderful Life, which features an all-star cast.
“I was kind of blown away by the amount of support the movie got and the amount the music videos were getting,” Nasha’s founder and CEO, Anurag Kapoor, told ABC News.
“We’ve always wanted to make something like this.”
So, in June of 2017, the two founders decided to combine their passions for music and film and create a new indie music video.
“It’s A Beautiful Life” is a tribute to the late, great filmmaker and composer, Maya Angelou, who inspired the film and is also the inspiration behind the original song.
“The idea for the video came to us while we were in the middle of writing the music,” Nisha CEO Anurab Kapoor said.
“She was the inspiration for the movie.
She’s the inspiration of a lot of people.
I had been inspired by her music, and she’s the same way with this music video.”
In the video, Nisha stars as Maya Angelove, a young artist who lives with her mother, who is also an actress, and her two sisters in a house that she calls “The Village.”
Nisha’s music video has received critical acclaim, and Kapoor told ABC that the video “is something that will resonate with so many.”
“There are so many artists and composers out there and we feel like we are a little bit more connected to them and to their music than any of the other music videos out there,” Kapoor explained.
“When you’re a kid, you’re so used to seeing your parents and seeing your dad play music, but in a film, it’s a different way of looking at things.”
It was a year after The Village’s premiere that Kapoor decided to start making music videos for other films, starting with The Legend Of Zelda: Twilight Princess.
“One of the things we did in the beginning was make the first one, which was a music video that featured the film’s director, Hayao Miyazaki,” Kapur said.
Nisha made the music for this music-filled video for Twilight Princess, which earned Kapoor a lot more money than the original Twilight Princess video.
“[Nasha] was doing a lot with the video,” Kapour said.
After Twilight Princess was released, Kapoor and Nisha partnered to make a music-themed film for Disney called The Legend Between the Worlds.
It was an ambitious project, but Nisha was already working on the next one.
“And then we saw that there was a lot interest in the music in the video and we decided to go and try to make music videos from it,” Kapor said.
And they did.
“As soon as the film came out, the response we got from it, from the fans, was phenomenal,” Kapurt said.
In 2019, Nashi released its music-centric film, It’s a Wonderful Life.
It also featured a very different take on the musical world: a film about a family in love with their new daughter, whose father, who was the film director, is a famous music producer.
“A lot of the songs in the movie were just in tune with the family, and I really wanted to use the music to reflect that,” Kapora said.
The film was a huge success, earning Kapoor $150,000 from the Sundance Film Festival.
Nasha also made a movie called A Night of Love for Disney, which is the story of a young couple who move to a remote cabin in Maine and live a peaceful, happy life together.
In 2018, Nashis film, The Legend between the Worlds, was nominated for a Golden Globe Award.
The song was a song Kapoor used in one of the scenes from the film, but he also wrote the lyrics to it himself.
“That song is called ‘The Legend Between The Worlds,'” Kapoor recalled.
“There’s a little line in there about how they’re so happy, but they’re not in love and they’re just having a great time together.
So that was just me coming up with the song.
It’s just a little thing that I used in the song, and it’s very romantic and it was a really emotional song to write for it.”
Nasha made its first film, In a World That is Not Our Own, in 2019.
“Nasha has a very simple and simple vision, which makes it very easy for us to make this movie,” Kapore said.
It cost $1 million, and was made in a very limited amount of time.