A movie called Bollywood is coming out of the gate in India.
And it’s being hailed as a game changer.
The film industry in the country is not just one of the country’s biggest, but also the biggest in the world.
But there are certain issues that it faces.
It’s not easy for a film to be made and distributed in the first place, says Arun Kumar, a director of production and marketing at Bollywood studio Sesam Film.
“We have to understand the industry.
How are they going to adapt their films to be sold in India?
How are we going to make it accessible to the Indian audience?
So many of these questions are still unanswered.
So we are taking our film to the audience.
But how do we get to them?
And who is the audience?
And what are they willing to pay for it?
I think these are some of the big challenges that the industry is facing,” he adds.
The first batch of films are being made with funds raised by crowdfunding.
The films are getting a wide release across the country and some even getting a theatrical release.
A new industry In the past decade, the Indian film industry has witnessed a boom.
As a result, the number of films produced in India has increased by 40% to around 5,000 titles.
But as the country has grown, the quality of Indian films has also increased.
According to a report published by the International Film Marketers Association (IFMA), between 2008 and 2017, the overall number of film productions in India increased by more than 30% while the number produced in the same period declined by over 20%.
The report shows that the Indian industry is the world’s most important film market.
But while the industry has made huge gains, its success has been uneven.
In 2016, the industry recorded only 14% growth in its revenue, compared to 25% growth a decade earlier.
This has led to some film makers to consider exiting the industry altogether.
“This is not good.
This is a way of making a quick buck.
It is not sustainable.
It will not bring about long-term prosperity.
But this is the way of life,” says Vijay Kumar, founder of the film festival Paradigm.
“A lot of film makers and distributors are starting to exit the industry, saying they are scared,” he continues.
Kumar’s film, Pachal, has been released in the state of Andhra Pradesh and it is being released by the state’s production unit.
It has already earned over $150,000 from over 3,500 screenings.
But Kumar believes that the film has the potential to change the way Indian film is produced.
“The Indian film scene is not ready to embrace digital cinema yet.
So that is a big challenge,” he says.
And this, in turn, has put pressure on the Indian government.
“There is no doubt that the digital cinema industry has grown immensely.
It should be seen as an opportunity to build a stronger, more diversified film industry.
But the government has not been supportive of it yet.
This will be a long-lasting issue,” he predicts.
The government is also trying to change this with the Film and Media Development Ministry (FMDM) launching a programme to give a boost to Indian cinema production.
“It is time to take a long view of the current state of the Indian cinema industry,” FMDM spokesperson Manoj Kumar told The Indian Express.
“While the film industry is expanding, the film production industry is shrinking.
The FMDM has set out to create a strong cinema sector that will grow exponentially in the future.
We want to help the industry grow in India to compete with other film industries in Asia and globally,” he added.
The Film and Television Certification Board (FTCB) is also launching a film certification programme.
Kumar hopes that it will help the film sector to get a shot in the arm.
“One of the main reasons that India has a huge film industry now is that there are many studios that have signed up to the FMDM programme.
This means that a film can be produced by any studio.
This could be a huge boon for the film and TV industry,” he notes.
The programme has already been launched in Andhra and Tamil Nadu, where the film is being produced.
However, Kumar is not optimistic about the government’s plan to help film producers.
“If the FMD gets its way, the government will not give much support to the film-makers,” he fears.
The industry’s big challenge The film and television industry in India is struggling to adapt to the changing landscape.
The Indian film production and distribution industry is one of its largest.
But it’s also one of it’s biggest problems.
The country has a population of around two billion people.
And its film industry accounts for about 35% of the entire film industry’s revenue.
But when it comes to making movies, film and content, the numbers are not on the same level.